Strategy – Changing Tree

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“Creative without strategy is art.
With it, it’s advertising.”

How often have you been stuck in a traffic jam wondering if only you had checked the maps once? Without a proper digital roadmap, your brand will be stuck in the heavy traffic of numerous brands trying to say the same thing over and over to the same people. It’s not enough to have a strong enough USP. It has to be conveyed to the buyers and prospective customers, without bombarding them with random call-to-actions. This is where a planned, phased out digital strategy helps. In the small yet crowded digital world, the only way to stick out is to say the right thing at the right time to the right people. How do we accomplish this?

“Creative without strategy is art.. With it, it’s advertising.”

How often have you been stuck in a traffic jam wondering if only you had checked the maps once? Without a proper digital roadmap, your brand will be stuck in the heavy traffic of numerous brands trying to say the same thing over and over to the same people. It’s not enough to have a strong enough USP. It has to be conveyed to the buyers and prospective customers, without bombarding them with random call-to-actions. This is where a planned, phased out digital strategy helps. In the small yet crowded digital world, the only way to stick out is to say the right thing at the right time to the right people. How do we accomplish this?

Target Audience

Start with the people by identifying who they are, what they love and why

Digital Vehicle Analysis

Identify where the audience lives in the digital world and what medium works for them

Keyword Analysis

Make the brand relevant and unique from competition with effective search parameters

Trend Research

Stay ahead of the trends for the brand by researching the existing ones in the market

Content Planning

Create the calendar of activities to reach multiple audience groups across multiple platforms

Audit Reports

Review and revise consistently to ensure that we are on the right track